Lancia celebrates its 120th anniversary with

#LANCIAisYOURS, the co-creation project dedicated to

On the occasion of the brand’s 120th anniversary celebrations, Lancia presents #LANCIAisYOURS, the social UGC — User Generated Content — project designed to engage customers, enthusiasts, creators, students and new creative communities in telling the brand’s story.
The initiative invites the community to become an active part of the Lancia narrative, interpreting the present and future of the brand through original content inspired by the New Lancia Ypsilon, the HF world, the New Lancia Gamma and the next chapters in the history of the brand.
#LANCIAisYOURS will be supported by a dedicated editorial program, featuring 120 pieces of content designed to showcase, over the coming months, the history, present and future of the brand through the voice of the community.
Within the project, partnerships with academies and creative institutes represent a strategic lever to engage a new generation of creators and strengthen the cultural positioning of the brand.
The initiative will be rolled out across the five European markets where Lancia operates — Italy, France, Spain, Belgium and the Netherlands.
To accompany the initiatives dedicated to this important milestone, Lancia also introduces the Lancia 120th Anniversary celebratory logo, an essential and highly distinctive sign that will feature across all anniversary-related communication materials.