Nov302024

• On November 27, Lancia  marked its 118^th anniversary with an emotional video tribute (LINK) and special events for its employees in Italy, France, and Spain.
• Lancia’s employees and top management will celebrate the occasion at its historic headquarters in Via Plava in Turin, with a New Ypsilon on display in the lobby serving as a symbol of the brand’s renaissance.
• Founded in 1906 by Vincenzo Lancia, the brand has made legendary contributions to automobile history with innovative models like the 12 HP, the Lambda, and the Aurelia.
• Synonymous with Italian elegance, Lancia design gave life to timeless models like the Aurelia B24 and the Thema 8.32, which helped define the very concept of “Italian style”.
• In motorsport, Lancia dominated the rally scene for over 20 years with iconic vehicles like the Stratos, the 037, and the Delta—symbols of technical and sporting excellence. Lancia also starred on the silver screen in famous movies like “Il Sorpasso” and collaborated with esteemed brand ambassadors like Stefano Gabbana and Richard Gere.
• The forerunner of Lancia’s new era, the New Ypsilon combines tradition and innovation, offering exclusive comfort, timeless design, and the latest technologies, including 100% electric and hybrid engines.
• The new and exclusive Casa Lancia showrooms are an essential part of Lancia’s Renaissance: there are currently 160 locations in Italy, while 70 of them are planned to open across major cities in France, Spain, Belgium-Luxembourg, the Netherlands, and Germany by 2025.