- Stellantis Heritage celebrates its 10th anniversary with a record-breaking 2025 in terms of Heritage Hub visitors and services dedicated to collectors.
- Located in the historic Mirafiori plant in Turin, the Heritage Hub recorded a visitor record for the prestigious corporate collection (+6% vs. 2024), and hosted numerous events, from conferences to workshops and corporate meetings, with demand growing strongly.
- A strong presence at major international events, from the Brussels and Turin shows to the Concours d’Elegance on Lake Como (FuoriConcorso) and in the town of Revigliasco (FestivalCar), starring the 1960 Lancia Flaminia Loraymo from the Stellantis Heritage collection.A video reviewing Stellantis Heritage’s most impactful and significant milestones of the year is available at the following link
From international motor shows to beloved Concours d’Elegance
In 2025, cars from the Heritage collection starred in numerous international events and Concours d’Elegance, starting with the Rally Racing Meeting in early February, the world’s largest annual motorsport event, held by two-time world rally champion Miki Biasion. On display, every Lancia model that has competed since 1920, including four extraordinary vehicles from the Stellantis Heritage collection: the 1974 Lancia Stratos HF “Alitalia” (winner of the 1976 Rally of Portugal), the Lancia D50 F.1 (1954), the Lancia D25 (1954), and the Lancia ECV2 (1988).From February 28th to April 21st, the prestigious Autoworld Museum in Brussels hosted the temporary exhibition “Rally Legends – From Dust to Glory”, featuring two Lancia models from the Heritage Hub: the 1974 Stratos Gr.4 Alitalia and the 1992 Delta HF Integrale Group A, underscoring Lancia’s status as the most successful rally brand ever.


